To suggest that everyone is on Facebook isn’t too far off the mark. The social media behemoth’s 2 billion active users and millions of business sites are the ultimate playgrounds for marketers wanting to draw attention to their brands.
And, with 53% of users professing to be “always-on,” Facebook has by far the most devoted user base of any social platform. While there is lots of attention on Facebook, the competition for your prospects’ important time and attention is strong.
As a result, marketers must pay close attention to how they manage their Facebook presence. Often, the more subtle components of your content strategy or page layout might make the largest difference in terms of performance.
We’ve detailed 11 Facebook marketing tactics that are applicable to almost any brand wanting to gain more love from both existing fans and new followers.
1. Do Not Ignore Native Video
Video content marketing and Facebook go hand in hand, thanks to Facebook Live and the platform’s native video player.
The dominance of video has taken a long time to arrive. Video is the best technique to persuade followers to spend more time engaging with your company because it is eye-catching, amusing, and capable of stopping scrolling consumers in their tracks.
However, it is not as simple as tossing an occasional YouTube video into your stream.
According to Adweek, Facebook’s algorithm favors native video, which generates exponentially more comments and shares as a result. Consider how you can start introducing video material into your feed in some manner, shape, or form, whether it’s a live Q&A or tutorial-style content like this video from oVertone.
2. Include More Than Just Links
Speaking of Facebook’s algorithm, doesn’t it sometimes feel like witchcraft?
Some posts are a flop, while others receive a flood of comments. What’s going on?
One of the most important Facebook marketing ideas for firms hoping to appear in their followers’ feeds is to diversify their content distribution. For instance, providing only self-promotional content is unlikely to energize your present followers or attract new ones. While there is nothing wrong with connecting to your blog or products, they should not be your primary source of information.
According to conventional opinion, Facebook wants posts that stay within their borders, so to speak. That is why putting only text-based, photo, or video updates into your feed rather than continuously connecting out is a wise decision.
Loot Crate’s question-based image post is a terrific example of a non-promotional post that promotes engagement:
3. Keep Image Sizes in Mind
When it comes to the overall design and layout of our pages, Facebook does the majority of the labor for us. That being said, optimizing the photos for your posts, links, and previews is all up to you.
Do you know how your Facebook page appears on desktop versus mobile? Are guests losing out if they visit you on their smartphone?
Social image sizing, like your profile and cover photographs, requires your consideration for your full Facebook page. In short, don’t change images or post links on the spur of the moment without first ensuring that they look clean. It’s all about maintaining that excellent initial impression once more.
4. Improve Your Post Timing
Timing is everything on Facebook.
An important aspect of increasing interaction is not necessarily what you post, but rather when you post it.
Weekdays, according to Sprout’s optimal times to post on social media, are good for most brands:
However, optimising your post timeliness does not have to imply posting in real-time. You can use social scheduling to have Facebook automatically push content during peak engagement hours.
Scheduling your posts in advance is essential for brands aiming to check all of the boxes for what constitutes a strong Facebook presence.
You can not only post when your followers are most engaged, but you can also ensure that you’re diversifying your material output rather than simply going with the flow.
5. Do a Double Dip with Your Facebook Content
Not all Facebook marketing strategies are exclusive to the platform.
Brands should take steps to direct as many of their present visitors, previous customers, and other social followers to Facebook as possible. Consider your email list. Traffic to a blog. Followers on Instagram Why aren’t they included in your Facebook funnel?
The goal is to look for opportunities to double-dip your material outside of Facebook. Some popular examples are as follows:
- Incorporating native Facebook videos into your blog posts
- Using Instagram or Twitter to promote a Facebook contest
- Including social networking links on your website and in your email campaigns
Given how much time people spend on Facebook, converting current leads into long-term followers should be the ultimate goal of any brand.
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