Abstraction is a universal language that can be used by any company, whether they produce clothing, cosmetics, or provide marketing services, fitness centers or legal firms. Abstraction is appropriate for all spheres of life, from politics to raising children. Abstract logos are better remembered because they create an associative array, making them ideal for any business involved in the art industry.
Large enterprises and small businesses can benefit from an abstract logo. It is vital to determine the message that you want the logo to convey. Abstraction can easily influence the emotions of your customers. Many of the largest companies in the world have chosen abstraction for their logos.
An abstract logo does not mean that it cannot have a readable font. Once you have selected the background, color, type of font, you can use the Turbo Logo generator to upload your parameters and get a customized logo in a few seconds.
Here’s a step-by-step guide to creating an abstract logo:
- Enter your company name and slogan, if any, in the space provided.
- Choose colors that represent your brand’s personality. Colors attract attention first, so select colors according to your requirements. If you need more attention on the inscription, than on the image, it is advisable to choose muted, not too bright tones— black and white tones are excellent for this purpose. But if you want the image to catch the viewer’s attention at first glance, choose a bright or a combination of colors that differentiate your brand.
- Choose an image that best represents your brand. Consider the psychological impact of each detail on your audience. A sharp square conveys stability and symbolizes quick, clear decisions. Round shapes are perfect for companies that target children, as circles suggest benevolent messages, care, and attention. The triangle represents leadership and is excellent for those who are already established in the service or sales market.
- Evaluate the result of your choices. If any changes are required, edit the image accordingly.
Creating a logo using the TurboLogo genenerator is quick and straightforward. All you need to do is imagine what you want to achieve and attract your potential audience using this image.
Benefits of an abstract logo:
An abstract logo can create a unique visual image associated only with your company. Careful selection of minimalistic elements—colors and shapes—can immediately show the brand’s personality and position in the market. This will also make the logo memorable. People perceive images differently and will generate an associative array in their brains, which means they will remember your logo.
Abstraction can create both a businesslike, serious atmosphere and a soft, calming, friendly one. If your brand is new, selecting an abstract logo with an easily readable mini slogan will make it unique and memorable.
